SheSpot brings you over 2 million women across premium, independent sites in Australia

SheSpot selects independent, premium websites with >80% female skew AND a close relationship with users. The SheSpot audience has different interests and passions that we satisfy with a growing portfolio of premium sites – from wedding to pregnancy and parenting to health & beauty to recipes, food and home entertainment to the environment. This means extended reach for our advertisers providing more options for relevancy and targeting AND a single point of contact.  Our full service team ensures campaign objectives are delivered with comprehensive management and reporting across SheSpot's full portfolio.

SheSpot brings you:

Birth is the best source of Australian “expert” information on conception, pregnancy & birth.  A 10 year labour of love by the authors of Birth, the book of the same name.

• 219+K unique browsers per month*; >1.6M page impressions*
  

• Redesigned website launched mid April 2009 (take a look)
  

• Engaged users - active in forums and an established pregnancy community
  

• Average session duration over 6 minutes*
  

* source: Nielsen Net Ratings;  April 2011

                      Best Recipes is a comprehensive food and cooking site that reaches                            a large and loyal food appreciating audience. In addition to a vast collection of shared recipes, visitors can share their own favourites, take advantage of shopping list tools, create their own cookbook with saved recipes and organise menus.

• Established 2005, currently no. 2 food site in Australia
  

• 1.26M unique browsers per month*, 5M page impressions per month*
  

• ALL consumer contributed content - over 10,000 recipes contributed by the community then professionally reviewed
  

• 88% female, 98% grocery buyer^
  

      * source: Nielsen Net Ratings; April 2011; ^source: Best Recipes user survey April 2010  

Kidspot is the #1 parenting website in  Australia and New Zealand. Over a million mums rely on the comprehensive directory, parenting information & advice, family friendly recipes and kids activities every month. 

• Over 1.2M unique browsers per month*
  

• 56% greater reach than #2 parenting website*
  

• 97% female; 98% grocery buyer; 76% have children under 7^
  

• Easy targeting by child’s age due to content structure and navigation
  

• Extensive content integration opportunities within targeted areas; such as food & recipes, family health, kids activities, pregnancy, trying to conceive, what's on calendar and more
  

• Named to the 2009 BRW Fast Starters list and 2010 BRW Fast Starters list of the most successful start up companies in Australia
  

• Named to the Smart 50 by Smart Company in September 2009 and again in September 2010
  

       * source: Nielsen Net Ratings; April 2011, ^ source: Kidspot user survey March 2010

Mamamia - narrated by Mia Freedman. Mamamia gives modern women what women's magazines lack - authenticity and dialogue. Mamamia offers a direct line of communication with women in real time, giving them a chance to express their opinions, while Mia shares hers.

• Daily stream of up-to-the-minute discussion topics ranging from politics to pop-culture to body image, food and fashion.
  

• 187K unique browsers per month*
  

• 4.4M page impressions per month*
  

• 97% female, 57% employed full time, 69% < 34 years.
  

• One of Australia's most engaged audiences with 5K+ comments per week.^
  

       * source: Nielsen Net Ratings; April 2011, ^source: Mamamia user survey Nov 2009

• Consumers on a year long spending spree with average wedding costing $49,202, up $10,000 from 2006^
  

• 181K unique browsers per month*
  

• #1 wedding site in Australia
  

• Engaged users researching their needs and finding solutions
  

         - Average Time Spent Per Visit: 4 minutes 48 seconds*

         - Average Page Views Per Visit: 6 pages*

         ^source: Bride to Be online poll; n=1007 couples, Aug-Nov 2008 *NNR; April 2011

EasyWeddings is the #1 destination for brides planning a   wedding in Australia. The comprehensive directory and first rate   planning  tools have made it the most-trafficked wedding planning    solution online and the most visible on search engines.

Weight Watchers is a health and lifestyle destination providing a virtual experience of the Weight Watchers program. The site combines food, recipes, fitness, shopping, community and success stories.

• 14M+ page impressions per year*
  

• 444K unique site browsers per year*
  

• Broad social media presence:
  

- 32K+ Facebook fans

- 35 vloggers

- 645 bloggers

• Core audience: 96% female, 68%  aged between 20-49 years, 56% earning $70K+ per year
  
  * Source: Omniture Site Catalyst Dec. 2010
  

Beauty & Lace is the ultimate destination for any fashionista and beauty addict. Heralded as an online magazine, Beauty & Lace showcases beauty and fashion tips & tricks, product reviews and interviews with those in-the-know.

• 99% female
  

• 45K unique females each month
  

- 18% under 24

- 49% aged 25-39

- 22% aged 40-54

- 11% aged 55+

• Appearance conscious audience:
  

- 74% are concerned about their weight

- 33% spend $50-$99 per month on hair and beauty products

- 11% spend >$100 per month on hair and beauty products

* Source: Database subscription questionnaire, Google Analytics, April 2011

The Baby & Kids Market provides excellent quality pre-loved goods by great brands at bargain prices.

With between 600 - 1000 visitors per market at 120 markets held annually around the country, it is the ideal offline environment in which to engage with mums. Now in it's 8th year, the market is an institution on the weekend market scene.

Market demographics

• 95% women
  

• 62% aged 25-34
  

• 27% aged 35-44
  

• Family life stage
  

  - 30% have a baby on the way

  - 46% have child(ren) under 3yo

  - 20% have kinder, school, teen combinations

Online stats

• 18,000+ Facebook fans
  

• 36,000+ database for monthly e-Newsletters
  

• 180K+ UBs per annum
  

• 1.7M PIs per annum
  

* Source: Google Analytics, August 2011