MEDIA RELEASE
Monday 22nd August 2011
Next generation women’s media property launches exclusively on Facebook: justb.
In what is considered an industry first and a sign of the times, Kidspot today announced the launch of justb. - a next generation women’s media offering hosted entirely on Facebook and mirrored on Twitter. A mix of accessible shares and curated conversations will reunite editors with women who love magazines but have been distracted by online.
Alexandra Carlton, Madison’s recently departed deputy features editor, will assume the role of justb. editor and describes the offering as the best of the magazine world but online:
“justb. will use new media to illuminate, entertain and enhance the conversation amongst Australian women. Leveraging the best ingredients of a women’s mag on Facebook gives us a head start due to the habitual nature of her visits and the sharing nature of the platform. It will offer what women need and crave all in one place—with a shared voice and unified mission to have her opinions heard, as well as absorb the events of the day and what her peers and others she respects are saying about them.”
justb.’s content will cover a broad but pertinent spectrum of topics to give readers daily news and inspiration. A group of well known ‘panellists’ and peers will provide a fresh take on top-of-mind conversations that impact the audience in an emotional way. The online community will provide women with an environment of camaraderie, security and the freedom to express themselves. Somewhere where she can just be herself.
Katie May, Founder and CEO of Kidspot (the publisher behind justb), believes the medium fits perfectly with what today’s women want:
“justb. is a natural extension of SheSpot, our female centric portfolio that has been engaging with Australian women online for years. Our plan is to build the most active destination online for women between 25 and 54 years, by attracting the right voices and expertise to engage women in a fresh and energetic way. Kidspot has a proven track record of knowing how to grow an audience, inform and entertain its readers and build a thriving community. Add that experience to the scale and viral nature of Facebook and you have a powerful combination. This is an exciting new venture for us and we’re thrilled to have attracted someone of Alex’s calibre to lead the effort.”
justb. will launch in early September 2011 and can be found on Facebook.
For further information or to arrange an interview please contact:
Natalie Mactier
D. +61 3 9697 0855
nmactier@kidspot.com.au
About justb
justb is an online women’s media property brought to you by Kidspot Pty Ltd, a newly acquired subsidiary of News Ltd.
About Kidspot Pty Ltd
The Kidspot portfolio includes:
•Kidspot.com.au - the leading parenting website in Australia. 1.2M mums rely on the comprehensive directory, parenting information & advice, community, family-friendly recipes and kid’s activities each month.
•Birth.com.au – a vast resource of information, from qualified experts, on everything to do with giving birth, from conception to the first few months of a baby’s life. Birth.com.au is consulted by approximately 78 per cent of expectant mums in Australia.
•Kidspot.co.nz – the New Zealand sister website, which is the country’s leading parenting website.
•The Spot – Australia’s leading directory for parents which showcases over 4,000 listings from over 1600 advertisers.
•Research Studies – Kidspot has conducted four of the largest national research studies of women and mothers in the past two decades, providing invaluable insights for marketers and agencies
•Mums Say – a sampling and engagement program driving branded conversations online via access to over 15,000 women
•Baby and Kids Market – a group of offline parent-to-parent community markets held across Australian cities. Managed by Kidspot, they make up the largest market of its kind.
•Kidspot Facebook Page – Over 35,000 fans, making it one of the largest and most active fan bases of any Australian media company
•SheSpot - a female-centric advertising network which offers a straightforward way to reach 2.5M Australian women across 7 premium online properties including:
www.kidspot.com.au
www.birth.com.au
www.beautyandlace.com.au
www.bestrecipes.com.au
www.easyweddings.com.au
www.mamamia.com.au
www.weightwatchers.com.au
For more information visit www.shespot.com.au
