MEDIA RELEASE
Distribution Monday 7 June

SheSpot media portfolio now reaches over 2m Australian women

In just over 12months since its formation, SheSpot – one of Australia’s leading ad verticals, has exceeded the magic 2million mark with total reach now at 2.13m domestic unique browsers.*

Two of the portfolio’s sites reached record levels of traffic in May, with Best Recipes joining the 1million unique browser club and Kidspot just short of 1million - at 939K unique browsers.

SheSpot, a collection of independent, female-centric premium websites, captures “her” passions and interests through the following sites:

SheSpot is now the 4th largest ad network in the Lifestyle category** yet, unlike portals or content aggregators, it enables advertisers to reach women online with contextually relevant campaigns. SheSpot’s advertising clients include Johnson & Johnson, GlaxoSmithKline, Target, Coles, Simplot, Nestle, Village Roadshow, Ford, Disney and Kimberley Clarke.

According to Sales Director Miffy Coady, the SheSpot model appeals to agencies and clients because the premium sites are among the leaders in their competitor set.

“Each website within the network is among the top 3 within their category, with some holding the lead position. Each has a female dominated audience of over 80%, the majority aged between 25 and 49 years.  The portfolio allows advertisers to tap into women’s broader passions ranging from parenting to food, entertainment and the environment for either broad audience reach or highly targeted campaigns.”

* Nielsen Market Intelligence May 2010 – Total Domestic Unique Browsers across the SheSpot group of websites = 2,130,488 (unduplicated traffic)
* Nielsen Market Intelligence May 2010

ENDS

For further information or to arrange an interview please contact:
Miffy Coady
Kidspot.com.au Pty Ltd
SheSpot Director of Sales
Ph 03 9697 0810
Email – mcoady@kidspot.com.au 

About Kidspot
www.kidspot.com.au is the leading parenting website in Australia and New Zealand. Almost 1M mums rely on the comprehensive directory, parenting information & advice, family friendly recipes and kid’s activities each month.

About SheSpot
SheSpot was the brainchild of Miffy Coady and Katie May, founder of Kidspot. Between them they have over twenty years online media experience with such leading Australian websites as seek.com.au and ninemsn.
SheSpot offers a straightforward way to reach over 2M Australian women on premium online properties – with a trusted partner (Kidspot)
•SheSpot is 100% owned by Kidspot, the #1 website for parents in Australia and NZ
•SheSpot focuses exclusively on reaching women in Australia
•For more information visit www.shespot.com.au