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Distribution 22 July 2010

37.3% of mums still undecided in election 2010: Kidspot.com.au poll

Australian mothers are remarkably undecided about their vote in the upcoming election with 37.3% still not knowing who they will vote for and a further 68.9% saying they will change their vote for a party that makes child care more affordable, according to a fresh poll from Australia’s number one parenting website Kidspot.com.au.

Kidspot has taken the electoral pulse of Australian mums in a survey which has run during the last two days on its market-leading parenting website, which attracts one million mums and more than 4 million page impressions each month.

“This survey clearly shows politicians are not engaging with mothers in a meaningful or vote-changing way,” says Kidspot’s executive editor Alex Brooks.

“Both major parties seem to think they have ticked the box by introducing paid parental leave, yet 75% of mothers say this issue has no relevance for them at all.”

In contrast, the survey indicates some of the biggest vote-catching topics include:

-Health care system 84.4%

-Equal employment opportunities for mothers and pregnant women 60.2%

-Child care affordability 68.9%

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“Child care is a really interesting issue, with more than 25% of mothers in our survey making the ‘forced’ choice to stay home with their children to avoid the high costs of care,” Alex Brooks says.

-ENDS-

FOR MORE INFORMATION ABOUT THE SURVEY OR TO ARRANGE INTERVIEWS OR PHOTO OPPORTUNITIES WITH SURVEY PARTICIPANTS, PLEASE CALL EXECUTIVE EDITOR ALEX BROOKS.

Alex Brooks

Executive Editor

Mobile: 0411 025 866

Email: abrooks@kidspot.com.au

About Kidspot.com.au

Kidspot is the leading parenting website in Australia and New Zealand.  Approximately one million Australian mums rely on the comprehensive directory, mums forum, parenting information & advice, family friendly recipes and kid’s activities each month.