The voice of mum
Mums Say is 100% owned by Kidspot, the #1 website for parents in Australia and New Zealand.
Mums Say programs help brands to learn, inspire and talk to their target audience via:
Mums Say designs unique programs to help you build a closer relationship with mums. In many cases, we can turn around research in days and execute sampling programs in a fortnight.
Launched in August 2009, Mums Say is a new insights and word-of-mouth network for mums in Australia. In its first week, Mums Say attracted over 3K mums interested in trialing products, sharing their views and being in the know. This group engages in conversation about brands and share an affinity for talking online.
Mums Say services
Word of Mouth: Our WOM programs create brand advocates, generate valuable insights, and build sales volume. Mums Say will develop targeted brand experiences to introduce mums to new products or reinvigorate existing brands. Sampling and seeding programs are greatly simplified using our network and feedback tools. This approach worked brilliantly as part of the launch program for Listerine Smart Rinse in September. Ford Territory put their automobile to the test with 4 mummy bloggers selected from Mums Say to share their product experience with the broader community over a 6 week period. Contact us for more case studies. Research and Insight: Mums Say members embrace brands and are eager to share their views. Using our quantitative and qualitative tools, we can deliver insights packaged to meet your needs in a timely manner. We have been casually following mums' conversations about everything from home brands to baby wipes to tampons over the years and realised the value of this to the brands and categories involved. Research programs can be quick turnaround answers to your questions or comprehensive surveys and online focus groups - we design them to meet your needs and timelines.
Mums Say: How it works
Interested in hearing more? Contact our sales team at 1300 724 575.