MEDIA RELEASE
01 February 2010
Influential website; Mamamia, joins the SheSpot advertising network
SheSpot, one of Australia’s leading ad verticals, has welcomed influential author, social commentator, blogger and former editor of Cosmo, Cleo and Dolly; Mia Freedman into the family through the inclusion of her website www.mamamia.com.au in the SheSpot collection of independent, female-targeted premium websites.
“Mia has such a relevant, experienced and down-to-earth voice that women from all walks of life can relate to, so obviously we’re thrilled for her website to come under the SheSpot umbrella” said Miffy Coady, SheSpot Sales Director.
The website has been live for over 2 years and has steadily built up a strong following of loyal readers by virtue of her honest and intriguing posts about all things relating to women.
Mia explains, “There are very few women in the public eye who tell it like it is but I’ve always believed women respond best to honesty so Mamamia is about real women’s lives instead of just the glossy ones you see in magazines. Ultimately, what women want to do most is connect. The extraordinary community that has built up around Mamamia come not just to hear what I’ve got to say on everything from body image to motherhood, fashion and pop culture, but also to share their own stories and opinions. With little time and a growing sense of social isolation, Mamamia is how many women stay connected with what’s going on outside their home or office.”
Unlike portals or content aggregators, SheSpot is a portfolio of separate, specialist properties attracting a broad cross-section of women that enables advertisers to reach over 2 million women online in Australia with contextually relevant campaigns. Mamamia joins the all-star line up of sites that capture “her” passions and interests:
Pregnancy & birth –www.birth.com.au
Children & family - www.kidspot.com.au
Weddings & couplets – www.easyweddings.com.au
Food & cooking – www.bestrecipes.com.au
Healthy lifestyle & the environment – www.care2.com
Beauty & health – www.beautyheaven.com.au
Lifestyle & family – www.mamamia.com.au
ENDS
For further information or to arrange an interview please contact:
Miffy Coady
Kidspot.com.au Pty Ltd
SheSpot Director of Sales
Ph 03 9697 0810
Email – mcoady@kidspot.com.au
For further comment from Mia Freedman please contact:
Natalie Mactier
Kidspot.com.au Pty Ltd
Business Development Director
Ph 03 9697 0855
Email – nmactier@kidspot.com.au
About Kidspot
www.kidspot.com.au is the leading parenting website in Australia and New Zealand. Around 750,000 mums rely on the comprehensive directory, parenting information & advice, family friendly recipes and kid’s activities each month.
About SheSpot
SheSpot offers a straightforward way to reach 2M Australian women on premium online properties – with a trusted partner (Kidspot)
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SheSpot is 100% owned by Kidspot, the #1 website for parents in Australia and NZ
SheSpot is 100% owned by Kidspot, the #1 website for parents in Australia and NZ •SheSpot focuses exclusively on reaching women in Australia
SheSpot focuses exclusively on reaching women in Australia •For more information on the launch of SheSpot, please view our previous release
For more information on the launch of SheSpot, please view our previous releaseAbout Mamamia
www.mamamia.com.au is one of Australia’s most high profile, dynamic, opinion leading and news making websites. It is built around a supportive online female community with around 75,000 intelligent, savvy, engaged and aspirational women who visit the site each month, and contribute to the conversation.
