Background
SheSpot was launched in February 2009 and is wholly owned by Kidspot.com.au Pty Ltd
(www.kidspot.com.au). Kidspot launched in October 2005 and quickly established itself as the # 1 destination for parents in Australia and New Zealand. The establishment of SheSpot enables Kidspot to extend its reach of Australian women online and meet the demand of advertisers for premium, independent websites. Many Kidspot advertisers proactively asked for an alternative to mainstream portals and publishers where they feared there was wastage and too much chaos to achieve their branding objectives.
SheSpot is an original vertical content portfolio in Australia – a media model that helps premium brand advertisers connect with women spanning all of her passions. The portfolio of sites allows both broad reach campaigns targeting up to 2M women in Australia (unduplicated, domestic reach) as well as more specific, niche campaigns targeting a certain passion, frame of mind or interest.
There are a strict set of criteria for any website to be considered for inclusion in the SheSpot portfolio – including a greater than 80% female audience. We are focused on quality sites that reach a new audience passion or interest or significantly boost the reach of SheSpot. SheSpot is NOT an ad network focused on mass buys across unrelated sites. It is a portfolio of content creators that offers content focused campaigns that are in context for consumers – offering advertisers a much greater probability of success online.
Our people:
SheSpot is a division of Kidspot.com.au Pty Ltd and has the full support, guidance and benefit of the
KIdspot Executive Team and Board. Kidspot was named a BRW Fast Starter in 2009 and 2010, a Smart Company in 2009 and 2010 and a Deloitte Austraila 2010 Technology Fast 50.
Contact Us:
SheSpot is headquartered in Melbourne, Australia
Address:
L5, 14 Queens Rd
Melbourne, VIC 3004
P: 1300 724 575
Katie May - Kidspot Founder; Chief Executive Officer
Prior to founding Kidspot, Katie was the Marketing Director at seek.com.au for 6 years where she led the marketing and product effort at this award winning employment website. Previously, she was a management consultant with Booz Allen & Hamilton where she was involved in a wide range of strategic assignments for major Australian and international corporations. Katie holds a Bachelor of Business Administration Degree in Accounting and earned her CPA shortly after studying at the University of Texas at Austin. Katie later returned to the same university to earn her MBA with a concentration in marketing.
Miffy Coady - Commercial Director
Miffy has over ten years experience in online marketing and sales, five of these with ninemsn.com.au during the establishment of the Australian online market. Prior to joining Kidspot.com.au, Miffy was Strategic Sales Director with Australian Consolidated Press (ACP) with a portfolio that included the titles CarPoint, BoatPoint and BikePoint. Other recent roles include: National Strategic Sales Manager, ninemsn and online sales manager, property.com.au. Miffy is currently completing a MBA with the AGSM (Aust) and also holds a Bachelor of Arts majoring in Media.
Our sales and support team contact details:
Sally Millett - Director of Partnerships
Natalie Douglas - NSW Sales Director
Tamara Pannett - VIC Sales Director (Maternity Leave)
Prue Cox - Acting VIC Sales Director
Kaia Smith - Senior Sales Executive NSW & QLD
Nicole Bence - Senior Sales Executive NSW
Maree Marasco - Sales Executive VIC
Kate Purcell - Sales Executive VIC
Michelle Ng - Senior Sales Coordinator VIC
Tara Edwards - Sales Executive NSW
Gemma Morris - Sales Executive NSW
Dana Nguyen - Sales Coordinator NSW
Saengtip Kirk - Sales Coordinator NSW
Peter Hancock - Advertising Operations Director
Natasha Trotter - Account Manager
Suzanne Zamykal - Account Executive
Fahmi Yusof - Campaign Manager
